Education·2 min read
Google LSA vs Facebook Ads for HVAC: Real Cost Per Lead
Real HVAC cost-per-lead numbers: LSA runs $25–$85 per lead, Facebook runs $7.88–$12.90. Which one you need first depends on one question.
The blog
Playbooks. With numbers attached.
What we'd tell you on a paid consulting call, published free. No "5 tips to level up your brand" filler — cost-per-lead math, channel strategy, and automation patterns for HVAC.
AI & Automation·2 min read
Why 78% of HVAC Jobs Go to Whoever Answers First
78% of homeowners hire the first responder, and the industry average response is 4+ hours. Speed-to-lead is the cheapest advantage in HVAC.
Seasonality·2 min read
The HVAC Winter Slow Season Playbook
Shoulder seasons kill HVAC cash flow. The playbook: maintenance pushes in fall, replacement offers in winter, budgets that flex with search volume.
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