Google LSA
+203%
Emergency calls up 203% for a Texas HVAC company
- Cost per lead down 44%
- Dispute rate cut invalid leads to near zero
- Peak-season bid strategy
Source: Published LSA agency case study
Exclusively for HVAC businesses · USA & Canada
15 to 30 qualified HVAC leads.
Every month.Guaranteed.
A done-for-you system: Google Local Service Ads + Facebook lead ads + AI that follows up with every lead in 2 minutes — while your competitors take 4 hours.
Akarsh Digital is an HVAC lead generation agency serving the USA and Canada. Plans run $1,498 to $3,998 per month plus ad spend. Every plan is guaranteed: 15 qualified HVAC leads in 30 days or we work free until delivered.
15–30
Qualified leads / month
2 MIN
AI follow-up · industry avg 4+ hrs
4.3x
Avg month-1 ROI
78%
Of homeowners book the first responder
The problem
Good at HVAC. Starved for leads.
You didn't start an HVAC company to become a part-time marketer. But the phone doesn't ring itself, and the three usual paths all leak money.
Referrals hit a ceiling
Word of mouth built your business. It can't scale it. Referrals are seasonal, unpredictable, and dry up exactly when you add a second truck.
A slow month with 2 trucks idle = $40,000+ in lost capacity.
Slow response loses jobs
78% of homeowners hire the first company that responds. The industry average response time is 4+ hours. Your competitors aren't better — they're faster.
One missed lead = a $6,000 install gone to the guy who texted back.
Burned by generic agencies
You've paid a "full-service" agency that also runs dentists and gyms. They learned HVAC on your budget and reported clicks instead of booked jobs.
6 months at $2,000/mo with nothing to show = $12,000 tuition.
The system
Four steps. Zero of them yours.
One pipeline from click to booked job. You do the HVAC work — the system does everything else.
01
Capture
Google Local Service Ads catch homeowners searching "AC repair near me" right now. Facebook lead ads create demand with seasonal offers before they search. Two channels, one pipeline.
02
AI follow-up in 2 minutes
Every lead gets a text within 2 minutes — 3 AM on a Sunday included. The AI qualifies the issue, urgency, and zip code, then pushes to book. Industry average is 4+ hours. You win on speed alone.
03
Nurture and book
Leads that don't book immediately enter a 5-email nurture sequence. Booked jobs land on your calendar with the details already collected. You just show up and quote.
04
Report and optimize
Bi-weekly optimization sprints cut losing spend and scale winners. Monthly call: leads, cost per lead, booked jobs, next month's plan. Numbers, not narratives.
Straight answers
Every doubt you have. Answered.
You've probably been burned before. Here's how we answer the exact objections HVAC owners bring to the first call.
Google Local Service Ads
| Your concern | How we answer it |
|---|---|
| "I tried LSA and got charged for junk leads." | We run a weekly dispute sweep. Invalid leads — spam, out-of-area, solicitors — get disputed and refunded. Most owners never file a single dispute; it's where the money leaks. |
| "My competitors always rank above me in the LSA box." | LSA rank is driven by response speed, review velocity, and booking rate. Our 2-minute AI response and automated review system attack all three directly. |
| "Setup looks like a bureaucratic nightmare." | Background checks, license verification, insurance docs — we run the entire process in week 1 of onboarding. You forward documents; we handle Google. |
Facebook & Instagram Lead Ads
| Your concern | How we answer it |
|---|---|
| "Facebook leads are cheap but garbage quality." | Untreated, yes. Ours are qualified by AI within 2 minutes — issue, timeline, homeowner status, zip — before you ever see them. Junk gets filtered, not forwarded. |
| "Nobody hires an HVAC company from Facebook." | Documented HVAC campaigns run $7.88–$12.90 per lead with 22.3x ROAS on install offers. Homeowners don't buy from Facebook — they buy from the tune-up offer that showed up before their AC died. |
| "I don't have time to make ad creative." | You don't make anything. We produce offers, copy, and creative, and test new variants every two weeks. Total time cost to you: zero. |
AI Follow-Up
| Your concern | How we answer it |
|---|---|
| "AI will sound like a robot and embarrass my company." | The AI is scripted in your voice with your service names and pricing ranges during onboarding. You review and approve the scripts. Most homeowners can't tell — they just notice you answered first. |
| "What if it books a job wrong?" | It qualifies and books against rules you set: service area, job types, hours. Anything ambiguous gets flagged to you instead of booked. Every transcript is in your dashboard. |
| "I already have an office person answering calls." | Great — the AI covers what they can't: nights, weekends, and the 4 calls that hit at once during a heat wave. It's a backstop, not a replacement. |
Pricing · no hidden fees
Three tiers. Every price public.
No 'book a call to find out the price.' Here's what everything costs, including the ad spend ranges.
Tier 1
HVAC Lead Machine
$1,498/mo
+ $500–$1,000/mo ad spend, paid straight to Google & Meta
The core engine. Google LSA managed daily, AI answering every lead in 2 minutes.
15 leads in 30 days or we work free
- Google Local Service Ads — full management
- AI SMS follow-up in 2 minutes, 24/7
- 5-email nurture sequence
- Lead tracking dashboard
- Monthly reporting call with real numbers
Most Popular
Tier 2
HVAC Growth System
$2,498/mo
+ $750–$1,500/mo ad spend, paid straight to Google & Meta
Everything in Lead Machine, plus Facebook/Instagram lead ads and review generation running in parallel.
25 leads in 30 days or we work free
- Everything in HVAC Lead Machine
- Facebook + Instagram lead ad campaigns
- Review generation system
- CRM automation (Jobber, HouseCall Pro, ServiceTitan)
- Bi-weekly optimization sprints
Tier 3
HVAC AI Command Centre
$3,998/mo
+ $1,000–$2,000/mo ad spend, paid straight to Google & Meta
The full operator stack: every channel, AI voice answering your phone, and local SEO compounding underneath.
30 leads in 30 days or we work free
- Everything in HVAC Growth System
- AI Voice Receptionist — answers calls 24/7
- Local SEO + Google Business Profile management
- Google Search PPC campaigns
- Weekly strategy check-in
Ad spend is paid separately and goes straight to Google and Meta. We never mark it up — not by a dollar. 3-month minimum, then month to month. You keep your ad accounts.
The guarantee
15 leads in 30 days or we work free.
- No fine print
- No lock-in after 3 months
- Qualified leads only
- Applies to every tier
Run your numbers
What would 25 leads do to your month?
Drag the sliders. The math is simple and it's yours to check.
Your estimated month
- Jobs closed
- 8
- Estimated revenue
- $10,500
- Net after retainer + ad spend
- $6,877
- ROI multiple
- 2.9x
Estimate only. Assumes qualified leads at your close rate and average ticket. Lifetime value of maintenance plans not included — the real number is usually higher.
Proven in the HVAC industry
The playbook we run. With receipts.
These are documented results from published HVAC campaign case studies across the industry — the exact strategies our system is built on. Our own client results will be published here as they come in; we don't fabricate testimonials.
Facebook Ads
$12.90
Cost per lead on Facebook for a Florida HVAC contractor
- Seasonal tune-up offer
- Instant lead forms
- Sub-$13 CPL sustained across the season
Source: Published Meta ads case study
LSA + PPC
$200 → $69
CPL cut 65% after switching from a generalist agency
- Same budget, restructured accounts
- Invalid leads disputed weekly
- 3x more booked jobs per dollar
Source: Published agency-switch case study
Facebook Ads
$7.88
Facebook cost per lead at a 27.83% conversion rate
- 27.83% landing-page conversion
- Financing-angle creative
- Homeowner lookalike audiences
Source: Published Meta ads case study
Platforms we operate
- Meta
- Make.com
- Jobber
- HouseCall Pro
- ServiceTitan
- GoHighLevel
FAQ
Asked on every first call.
Most clients see their first qualified leads within 7 to 14 days of launch. Week 1 is foundation and account setup, weeks 2–3 are the build, and campaigns go live in week 4 at the latest. LSA leads typically arrive first because they capture homeowners already searching.
No. Ad spend is separate and goes directly from your card to Google and Meta — we never touch it and never mark it up. Tier 1 runs $500–$1,000/mo in ad spend, Tier 2 runs $750–$1,500, and Tier 3 runs $1,000–$2,000. You see every dollar in your own ad accounts.
HomeAdvisor and Angi sell the same lead to 3–5 of your competitors, so you race to the phone against other contractors. Every lead we generate is exclusively yours — it comes from your ads, your LSA profile, and your brand. You build an asset instead of renting shared scraps.
A qualified lead is a homeowner or property manager in your service area with a real HVAC need — repair, replacement, install, or maintenance — who shared working contact details. Spam, solicitors, out-of-area calls, and wrong numbers don't count toward your guarantee, and we dispute them on LSA so you don't pay for them either.
There's a 3-month minimum, then it's month to month — cancel with 30 days' notice. The minimum exists because paid channels need 60–90 days of data to fully optimize. No 12-month lock-ins, no cancellation fees, and you keep your ad accounts either way.
HVAC businesses anywhere in the USA and Canada. Priority markets where the playbook is deepest: Texas, Florida, Arizona, Georgia, North Carolina, Tennessee, Ohio, Illinois, and Pennsylvania, plus Ontario, British Columbia, and Alberta. One client per service area — we don't run competing HVAC companies in the same territory.
About one hour per month after onboarding. Onboarding itself takes roughly two hours of your time in week 1 — account access, service area, pricing ranges. After that, your job is answering booked calls and doing the work. We handle everything else and report monthly.
No. LSA and Facebook lead ads don't depend on your website — leads call you or fill a form inside the platform. If your site is actively hurting conversions we'll tell you, but a website rebuild is never a hidden requirement or an upsell condition.
Fifteen qualified leads in your first 30 days after launch, or we keep working free until you get them. It applies to every tier — Tier 2 guarantees 25 leads and Tier 3 guarantees 30. No fine print, no asterisks: if we miss the number, you don't pay for the next month.
A small senior operator team — the person on your monthly call is the person inside your ad accounts. Akarsh Digital doesn't hand accounts to junior media buyers or offshore account managers. That's a deliberate constraint: fewer clients, deeper work, one client per territory.
Free HVAC Lead Audit
ONE 30-MINUTE CALL. NO PITCH. JUST NUMBERS.
We'll audit your current lead flow, show you what your market costs per lead, and tell you honestly whether we can hit the guarantee in your territory. If we can't, we'll say so on the call.
We respond within 2 hours. Just like we make your leads respond.