All tiers
Google LSA Management
What it is: Local Service Ads are the "Google Guaranteed" listings at the very top of search — above regular ads, above the map. You pay per lead, not per click. We handle verification, bidding, category and zip targeting, and weekly dispute sweeps on invalid leads.
What it solves: LSA is the highest-intent HVAC channel that exists: someone typed "furnace repair near me" and hit call. Run badly, junk leads eat 20–30% of budget. Managed properly, it's the cheapest qualified lead you'll ever buy.
Daily bid and budget checks · weekly dispute sweep · monthly category and coverage review.
Tiers 2–3
Facebook & Instagram Lead Ads
What it is: Offer-driven campaigns — seasonal tune-ups, install financing, emergency priority — with instant lead forms that pipe straight into AI follow-up. We build the offers, write the copy, and produce the creative.
What it solves: LSA only catches people already searching. Meta reaches the homeowner whose 12-year-old AC is about to die before they search — documented HVAC campaigns run $7.88–$12.90 per lead.
New creative every 2 weeks · weekly budget reallocation · seasonal offer calendar.
All tiers
AI SMS Follow-Up
What it is: Every lead, from any channel, gets a text within 2 minutes — 24/7. The AI qualifies issue, urgency, and location in your voice, then pushes to book a slot on your calendar.
What it solves: 78% of homeowners hire the first responder and the industry average response is 4+ hours. Speed-to-lead is the single cheapest advantage in HVAC, and this makes it automatic.
Live 24/7 on every lead · scripts reviewed with you at onboarding · transcripts in your dashboard.
All tiers
5-Email Nurture Sequence
What it is: Leads that don't book immediately get five emails over 14 days: proof, offer, objection-handling, urgency, last call. Written for HVAC, not adapted from a SaaS template.
What it solves: About half of HVAC leads buy within 90 days rather than day one. Without nurture, those jobs go to whoever stayed in the inbox.
Automated per lead · copy refreshed quarterly and per season.
Tier 3
Local SEO & Google Business Profile
What it is: GBP optimization and weekly posts, citation building, review velocity management, and location/service pages targeting "{service} + {city}" searches.
What it solves: Map-pack rankings generate free leads month after month. Paid channels win the quarter; SEO compounds and wins the year.
Weekly GBP activity · monthly content · quarterly citation and competitor audit.
Tier 3
Google Search PPC
What it is: Search campaigns above and around LSA: emergency keywords, install and replacement terms, brand defense. Tight negative keyword lists so plumbing and DIY clicks never touch your budget.
What it solves: LSA has inventory limits. PPC captures high-intent searches LSA can't reach and defends your brand name from competitors bidding on it.
Weekly search-query sweeps · weekly bid adjustments · monthly keyword expansion.
Tier 3
AI Voice Receptionist
What it is: An AI agent answers your business line around the clock: qualifies the caller, books the job into your calendar, texts you a summary with a recording link.
What it solves: Missed calls are missed installs — especially after hours and mid-job. This is a 24/7 dispatcher without the $45K salary.
Live 24/7 · call recordings and transcripts in your dashboard · rules tuned monthly.
Tiers 2–3
CRM Automation
What it is: We wire leads, bookings, and follow-ups into Jobber, HouseCall Pro, or ServiceTitan using Make.com and n8n. Every lead gets a record, a status, and a next action — no manual entry.
What it solves: Leads dying in text threads and sticky notes. If it isn't in the system, it doesn't get followed up — so everything goes in the system automatically.
Built during onboarding · monitored continuously · adjusted as your stack changes.
Tiers 2–3
Review Generation
What it is: Automated post-job SMS review requests with smart routing: happy customers go to Google, unhappy ones come to you first so you can fix it before it's public.
What it solves: Review count and recency drive LSA rank and map-pack position directly. More reviews means cheaper leads on the same budget.
Fires after every completed job · monthly review-velocity report.
