- Google Local Service Ads (LSA) setup + ongoing management
- Facebook & Instagram lead campaigns — $15–60/lead target
- AI SMS follow-up via Make.com — responds in under 2 minutes, 24/7
- 5-email nurture sequence (10-day drip)
- Monthly ROI report with cost-per-lead breakdown
- 2 strategy calls/month (45 min each)
- High-converting landing page (if needed)
HVAC owner-operators with 2–8 employees who need a steady lead flow and have $500–$1,000/month to put into ads. You're currently relying on referrals and want to break that ceiling.