Google LSA
+203%
Emergency calls up 203% for a Texas HVAC company
- Cost per lead down 44%
- Dispute rate cut invalid leads to near zero
- Peak-season bid strategy
Source: Published LSA agency case study
Results
Proven in the HVAC industry. With sources.
These 8 case studies are documented, published results from HVAC campaigns across the industry — not our client results. They're the evidence behind every strategy in our system. When our own client numbers come in, they'll be published here with the same standard: real, sourced, no fabricated testimonials.
The evidence
8 numbers we build on.
Facebook Ads
$12.90
Cost per lead on Facebook for a Florida HVAC contractor
- Seasonal tune-up offer
- Instant lead forms
- Sub-$13 CPL sustained across the season
Source: Published Meta ads case study
LSA + PPC
$200 → $69
CPL cut 65% after switching from a generalist agency
- Same budget, restructured accounts
- Invalid leads disputed weekly
- 3x more booked jobs per dollar
Source: Published agency-switch case study
Facebook Ads
$7.88
Facebook cost per lead at a 27.83% conversion rate
- 27.83% landing-page conversion
- Financing-angle creative
- Homeowner lookalike audiences
Source: Published Meta ads case study
Paid Social
22.3x
ROAS on an HVAC install campaign
- High-ticket install offer
- $22.30 back per $1 spent
- Booked-call funnel, not form spam
Source: Published paid social case study
Full Funnel
8.3x
ROI for a multi-state HVAC operation
- LSA + PPC + SEO combined
- Attribution tracked to closed revenue
- Scaled across 4 markets
Source: Published full-funnel case study
AI Automation
81%
Of after-hours leads booked by AI follow-up
- 2-minute SMS response, 24/7
- AI qualified issue + urgency + zip
- Zero human involvement until booked
Source: Published AI automation case study
Speed-to-Lead Research
78%
Of homeowners hire the first responder
- Industry average response: 4+ hours
- Leads contacted in 5 min convert 21x better
- Speed is the cheapest competitive edge
Source: Published speed-to-lead research
No vanity metrics
What we report. What we don't.
You'll never see 'impressions are up 40%!' in one of our reports. Here's the scoreboard we actually keep.
We report
- Qualified leads, by channel
- Cost per lead, by channel
- Booked jobs and booking rate
- Response time on every lead
- Disputed/refunded invalid leads
- Revenue attributed (when your CRM is wired)
We don't report
- Impressions
- Reach
- Engagement rate
- Brand awareness lift
- Anything you can't deposit
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