Step by Step

THE 4-STEP
LEAD MACHINE BUILD

1

Week 1

ONBOARDING & STRATEGY

We start with a 60-minute onboarding call — no fluff. We cover your service area, job types (AC install, furnace replacement, tune-ups), average ticket, and seasonality. Then we run a full market audit: how many homeowners in your area are searching for HVAC services each month, what competitors are spending on LSA, and where the fastest lead opportunities are.

Market demand audit — exact search volumes for your city
Competitor ad analysis — what they're paying per click
Google LSA account creation or audit of existing account
Facebook Business Manager access and pixel setup
Make.com automation workspace configured
CRM integration mapped (Jobber, HouseCall Pro, or ServiceTitan)

2

Weeks 2–3

CAMPAIGN BUILD + AI SETUP

We build everything from scratch — or rebuild what's broken. Google LSA verification typically takes 3–7 days; we handle the entire process including background check coordination and license verification. Facebook campaigns are built with HVAC-specific audiences: homeowners aged 35–65, household income $75K+, in your service radius.

Google LSA: service selection, budget setting, review strategy
Facebook: 3 ad sets per campaign, A/B headline testing from day one
Make.com AI SMS: 5-step qualifying conversation built and QA'd
Email nurture sequence written, scheduled, and connected to your CRM
Landing page built (if your current site won't convert)
Call tracking numbers assigned — every lead source tracked

3

Weeks 4–6

GO LIVE — LEADS START FLOWING

Campaigns go live. The AI activates. Most clients receive their first LSA lead within 7–14 days of launch. Facebook leads typically start by day 5–7. Every lead triggers the AI SMS within 2 minutes — day or night, weekend or holiday. While you're on the truck doing an HVAC install in Dallas or an AC tune-up in Miami, the system is working for you.

Day 1–5: Facebook leads typically start flowing
Day 7–14: LSA leads begin (after verification clears)
Every lead: AI SMS fires in <2 minutes to qualify and engage
Engaged leads: enter 10-day email nurture sequence automatically
Booked leads: appear in your CRM with job details and contact info
Weekly check-in: we review lead quality and adjust targeting

4

Month 2+

OPTIMISE + SCALE

Month one is always calibration. We learn which ad creatives pull the highest-quality leads, which keywords convert best for furnace replacement vs AC tune-up, and what time of day your prospects are most likely to book. Month two is where the machine compounds — lower cost per lead, higher close rates, more jobs.

Monthly ROI report: every lead, every dollar, every job
2 strategy calls/month — review performance and set next-month targets
A/B test new ad creative and landing page variations
Budget reallocation: more spend to what's working
Seasonal preparation: ramp up before peak summer/winter demand
Tier upgrade planning (when Tier 1 clients are ready to add SEO or AI voice)

Speed to Lead

THE 2-MINUTE
ADVANTAGE

78% of homeowners book with the first contractor that responds. Here's how we compare.

Response time after a lead submits

Akarsh Digital AI < 2 MIN

Industry Average 4+ HOURS

The 2-Minute Advantage

WHY AI FOLLOW-UP
WINS YOU MORE JOBS

78% of homeowners book with the first contractor that responds. The average HVAC business takes 4+ hours to call back a lead. We respond in under 2 minutes — every time.

When a homeowner submits a request for AC repair in Houston on a Saturday afternoon, your competitor is watching football and planning to call back Monday. Your AI is texting that homeowner within 90 seconds, qualifying them, and booking the appointment.

THE MATH

Industry avg response time 4+ hours

Akarsh Digital AI response time < 2 minutes

Homeowners who book with first responder 78%

AI SMS CONVERSATION — EXAMPLE

👤

Homeowner submits lead form

"My AC stopped working. Need help in Dallas."