Written so it could cost us.
Three guarantees, one per tier, published word for word as they appear in the service agreement.
Tier 1 guarantees a first response inside two minutes on every lead, 24/7, with the timestamped log published monthly; miss on more than 5% of leads in a calendar month and that month is free. Tier 2 guarantees blended cost per booked job under $350 after a 60-day baseline, or we work free until it is. Tier 3, when it launches, guarantees a 15-point booking rate lift in 90 days.
Two-minute response
"Every lead from every source gets a first response inside two minutes, 24 hours a day, seven days a week. We publish the timestamped log every month. If we miss the two-minute standard on more than 5% of your leads in any calendar month, that month is free."
Cost per booked job
"After a 60-day baseline period, we hold your blended cost per booked job across the channels we manage under $350. Any month it comes in above $350, we work free until it is back under."
Booking rate lift
"We lift your booking rate on tracked leads by at least 15 percentage points over your measured 30-day baseline within 90 days. If we do not, we work free until we do."
Not offered until the voice stack is tested.
What do the words mean?
- Lead
- A contact record from a tracked source with a valid phone number.
- Response
- The first outbound SMS or call, timestamped in our system.
- Booked job
- An appointment scheduled on your calendar, sourced from a tracked channel we manage.
- Work free
- The fee is waived going forward. Not a refund of prior months. Capped at two consecutive waived months, after which either party exits with no penalty.
How is it measured?
- Baseline first. The first 30 days (Tier 1) or 60 days (Tier 2) are measurement only. No guarantee applies while we rebuild.
- The log is the arbiter. Every response, call and booking is timestamped automatically. The monthly report generates from the log, not from memory.
- We report it whether it is good or bad. You get the log every month. If we missed, you will read it from us before you notice it yourself.
- Behind at week three means you hear it at week three. With the fix already decided. Proactive beats explained.
- Conditions that suspend it are written down. Spend below the floor, spend paused mid-month, access revoked, escalated emergencies unanswered on your side, service area changed mid-month.
Why these guarantees and not "15 leads or we work free"?
Because a lead guarantee sits outside our control. It depends on the ad auction, your close rate, your pricing, and how many homeowners are deferring replacements this quarter. In 2026, 34% of homeowners report deferring essential home services and 50% skipped HVAC maintenance this summer. A guarantee we cannot fully control is a guarantee we would end up arguing about.
A response-time guarantee is logged automatically and lives entirely inside our own build. It costs us at most one month of fee, and only if our own system fails. That is the kind of promise we can honour without flinching.
Source: 2026 HVAC Contractor Market and Lead-Gen Agency Opportunity Briefing, third-party benchmark data, August 2026.
Questions HVAC owners ask
Is the guarantee in the contract?
Yes, word for word. The wording on this page is the wording in the service agreement. We never publish a version that differs from what you sign.
Why not guarantee lead volume?
A lead-volume guarantee hands the outcome to Google, which charged $63.16 a lead on average in Texas in June 2026 and near $125 in some months. Our guarantees sit inside things we control: response time, and the cost of the channels we manage.
What suspends the guarantee?
Ad spend below the stated floor, spend paused mid-month, platform or CRM access revoked, escalated emergency calls unanswered on your side, or a service area changed mid-month. These are listed in the agreement.
What is the baseline period?
Tier 1: the first 30 days are measurement only. Tier 2: 60 days. We are not inheriting the response time or cost structure of a business we have not rebuilt yet.
Who decides whether a month was missed?
The log. Every response, call and booking is timestamped automatically and the monthly report generates from it, not from memory. We send it whether the month was good or bad.
Find out what your phone missed last week.
Free Response Gap Audit. We test your lead form, time three calls, screenshot your search presence and send a one-page breakdown inside 48 hours. No pitch inside it.