Playbooks with numbers attached
What we would tell you on a paid consulting call, published free. HVAC only. 2026 benchmarks, attributed. No filler.
Five pillar guides for HVAC owner-operators: speed to lead, the cost of a missed call, Local Services Ads versus PPC, seasonal marketing for Texas, and cost per booked job. Each opens with a direct answer, cites 2026 third-party benchmarks with sources, and ends with something you can do tonight without hiring anyone.
Speed to lead for HVAC: why two minutes is the 2026 standard
The research, the arithmetic, and the missed-call text-back build you can run tonight.
ReadWhat a missed call costs an HVAC company, with the formula
25% to 40% of calls go unanswered. Here is how to put a monthly dollar figure on yours.
ReadGoogle Local Services Ads vs PPC for HVAC in 2026
Cost per lead, book rate, cost per booked job, and what changed when Google folded LSA into Performance Max.
ReadHVAC seasonality: a 12-month marketing calendar for Texas
What to offer, when to spend, and how to keep the phone busy through the shoulder months.
ReadCost per booked job: the only HVAC marketing metric that matters
Define it, calculate it by channel, and use it to make a scale, hold or kill decision every month.
ReadFind out what your phone missed last week.
Free Response Gap Audit. We test your lead form, time three calls, screenshot your search presence and send a one-page breakdown inside 48 hours. No pitch inside it.